This session moves from theory to action. We will show you exactly where the money is hidden—including upcoming LA-specific and Olympic-related opportunities—and how to ensure your business stands out in a sea of competition. Learn how to stop chasing every lead and start winning the right ones.

Your Competitive Edge:

You will leave with a targeted strategy to source high-value opportunities and the professional tools needed to position your business as the obvious choice for buyers.

Presenter: Cristina Espiritu (PACE Procurement Manager)

Cristina Espiritu, a distinguished professional with a dual JD/MBA degree from Penn State University, brings over two decades of experience in finance, strategic consulting, contract negotiation, procurement and business and asset valuation. She has offered her expertise to organizations ranging from startups up to publicly-traded companies, helping them develop and identify strategies to propel growth and maximize value. She has also been an entrepreneur and sold her first business in college. Since then, she has founded several companies and organizations in diverse sectors including technology, marketing, and health and wellness. She has served and held leadership roles, on the board of director positions in non-profit organizations, as well as served as a mentor for incubator programs in Asia, Europe, and Latin America.

Cristina is a trained mediator, certified by the Orange Human Relations Mediation Program. She also currently serves as a Procurement Manager at PACE (Pacific Asian Consortium in Employment).