This workshop has been rescheduled, date TBD. Please check back for new updates.

Marketing 101

This workshop will describe the fundamentals of the most important aspect of any business: Marketing. Learn how to simplify your marketing to generate the revenue you need to make your business a success. Packed with practical tips and realistic strategies for the small business owner, this workshop will show you how to use competition to your advantage, set pricing, and clearly communicate your company’s unique benefit or product. 

There are a number of ways to market yourself and your business online, but it is only effective if you’re doing it right. Can potential customers understand why they need your product or service? A lack of clarity may already be costing you a great deal.

Topics covered generally include (but are not limited to):

• Advertising terms and initial steps
• Determining your target market
• Developing your market strategy
• Creating your brand and message
• Social media tools