Business Essentials Training – Marketing

This 6-session training focuses on helping business owners and entrepreneurs understand the core elements of the “marketing mix” – your customers, your marketplace, your products or services – and how to effectively deliver the right message to your target audience at the appropriate time.

We’ll start by helping to refine your brand and message, then explore tactical solutions to reach your customers through effective advertising, public relations, grassroots programs, events, sales promotions and cause-related marketing campaigns. By the end, you will create a solid marketing plan that you can apply to your business which in turn will help raise awareness, drive sales and move your business forward!

TOPICS COVERED INCLUDE:

• Branding your Business
• Advertising
• Public Relations
• Event and Grassroots
• Strategic Sales Promotions
• Cause Related